Buzzcut Branding, Campaign, Rename

Buzzcut Branding, Campaign, Rename

Role DesignerAgency Butchershop Creative, Caffeine Amount Sleep?

Role DesignerAgency Butchershop Creative, Caffeine Amount Horse Sized

SUMMARY  Pioneers of the concept of “social shopping”, Dote depended on their product - a place for Gen Zers to simultaneously show and shop their favorite fits. We redefined social shopping from an intimidating, influencer-heavy environment to a safe and supportive space where every style has a say. A purposefully subtle visual identity maintained an emphasis on Buzzcut’s users. The brandmark—a mirror framed by four flashes—captured the user's fashion journey by articulating the mirror selfie moment one has when they’ve discovered a new outfit. Photography and campaign visuals were made from real user-generated content to celebrate a gamut of personal styles. Buzzcut traded in cute and glossy for empowering, imperfect, and real. The brand’s focus on actual users offers something unique and enables a digital generation to be unapologetically themselves—one outfit at a time. 

SUMMARY  Pioneers of the concept of “social shopping”, Dote depended on their product - a place for Gen Zers to simultaneously show and shop their favorite fits. We redefined social shopping from an intimidating, influencer-heavy environment to a safe and supportive space where every style has a say.

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Creative Direction Ben McNutt, Design Direction Caroline Fox, Design Chandler Oseland, Copy Dan Agulina

Creative Direction Ben McNutt, Design Direction Caroline Fox, Design Chandler Oseland, Copy Dan Agulina

Currently working as a Senior Designer at Base Design.
Ask me about my favorite font through LinkedIn, Are.na,  Instagram.

Currently working at Butchershop Creative Company as a Designer 2019-Present. Ask me my favorite font through LinkedIn, Are.na, or Instagram.

marc@marcrosshill.comemail

marc.hill97@gmail.comemail

5592603555cell

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