Stigma Wine Co. Branding, Positioning

Stigma Wine Co. Branding, Positioning

Role Creative Direction + DesignFreelance Marc Hill Design, Caffeine Amount Gibralter Heavy

Role Creative Direction + DesignFreelance Marc Hill Design, Caffeine Amount Gibralter Heavy

SUMMARY  In the male-dominated field of oenology, Stigma Wine Co. stands proudly in the minority of female-owned boutique wineries. The founder wanted to make a clear statement against both the visual troupes and the troubling status quo of the wine industry, one reflected in the origins namesake: that in some form, to be a female winemaker is to bear a mark of disadvantage. However, we needed a brand that supported the vision that this wasn’t a memorium but rather a reclamation of the title. We all rallied around a common belief – if we already had a scarlet letter, then it may as well be worn with joyful abandon. 

SUMMARY  In the male-dominated field of oenology, Stigma Wine Co. stands proudly in the minority of female-owned boutique wineries. The founder wanted to make a clear statement against both the visual troupes and the troubling status quo of the wine industry, one reflected in the origins namesake: that in some form, to be a female winemaker is to bear a mark of disadvantage. However, we needed a brand that supported the vision that this wasn’t a memorium but rather a reclamation of the title. We all rallied around a common belief – if we already had a scarlet letter, then it may as well be worn with joyful abandon. 

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Creative Direction + Design Marc Hill

Currently working as a Freelance Senior Designer. Ask me about my favorite font through LinkedIn, Are.na,  Instagram.

Currently working at Butchershop Creative Company as a Designer 2019-Present. Ask me my favorite font through LinkedIn, Are.na, or Instagram.

marc@marcrosshill.comemail

marc.hill97@gmail.comemail

5592603555cell

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