SUMMARY In the male-dominated field of oenology, Stigma Wine Co. stands proudly in the minority of female-owned boutique wineries. The founder wanted to make a clear statement against both the visual troupes and the troubling status quo of the wine industry, one reflected in the origins namesake: that in some form, to be a female winemaker is to bear a mark of disadvantage. However, we needed a brand that supported the vision that this wasn’t a memorium but rather a reclamation of the title. We all rallied around a common belief – if we already had a scarlet letter, then it may as well be worn with joyful abandon.
SUMMARY In the male-dominated field of oenology, Stigma Wine Co. stands proudly in the minority of female-owned boutique wineries. The founder wanted to make a clear statement against both the visual troupes and the troubling status quo of the wine industry, one reflected in the origins namesake: that in some form, to be a female winemaker is to bear a mark of disadvantage. However, we needed a brand that supported the vision that this wasn’t a memorium but rather a reclamation of the title. We all rallied around a common belief – if we already had a scarlet letter, then it may as well be worn with joyful abandon.
