Stigma Wine Co. Branding, Positioning

Stigma Wine Co. Branding, Positioning

Role Creative Direction + DesignFreelance Marc Hill Design, Caffeine Amount Gibralter Heavy

Role Creative Direction + DesignFreelance Marc Hill Design, Caffeine Amount Gibralter Heavy

SUMMARY  In the male-dominated field of oenology, Stigma Wine Co. stands proudly in the minority of female-owned boutique wineries. The founder wanted to make a clear statement against both the visual troupes and the troubling status quo of the wine industry, one reflected in the origins namesake: that in some form, to be a female winemaker is to bear a mark of disadvantage. However, we needed a brand that supported the vision that this wasn’t a memorium but rather a reclamation of the title. We all rallied around a common belief – if we already had a scarlet letter, then it may as well be worn with joyful abandon. 

SUMMARY  In the male-dominated field of oenology, Stigma Wine Co. stands proudly in the minority of female-owned boutique wineries. The founder wanted to make a clear statement against both the visual troupes and the troubling status quo of the wine industry, one reflected in the origins namesake: that in some form, to be a female winemaker is to bear a mark of disadvantage. However, we needed a brand that supported the vision that this wasn’t a memorium but rather a reclamation of the title. We all rallied around a common belief – if we already had a scarlet letter, then it may as well be worn with joyful abandon. 

STG_TextureMock_01
STIGMA_Edits01_V01
DSC8996
STG_MatchboxMock_01
DSC9999
DSC9746
STIGMA_Edits04_V01
DSC0301-2
DSC0375-2
STIGMA_Vis_Port_R01_MH-07-copy
DSC0159
DSC9560
StigmaColorPalette
STG_EnvelopeMock_01
DSC0189

Creative Direction + Design Marc Hill

Currently working as a Senior Designer at Base Design.

 

Go ahead, make the first move.

LinkedIn, Are.na,  Instagram.

Currently working as a Senior Designer at Base Design.
 
Go ahead,
make the first move.
LinkedIn, Are.na,  Instagram.

5592603555cell

©2022

wordmark shorthand