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1,200 experimental thinkers. 98 printed deliverables. 29 working days. 16 weekly conference calls. One event to make tech conferences cool again. Opticon.

1,200 experimentation thinkers. 98 printed deliverables. 29 working days. 16 weekly conference calls. One event to make tech conferences cool again. Opticon.

With:
Butchershop Creative Co.

Client:
Optimizely

Role:
Designer

Caffeine Consumed:
A small horse.

Optimizely shares industry knowledge every year by hosting hundreds of business leaders at Opticon, a conference centered around the idea of digital experimentation. Our proposal was inherent in their core offerings as an insight data-driven company; curiosity is the greatest driver of change. This insight was pivotal for all video production, image creation, and messaging content.

We worked on everything from the lumbar pillows to the keynote presentations, working not only to craft captivating graphics but effective and functional ones as well. All files went through rigorous structural hygiene to meet printer specifications while ensuring relentless brand consistency in the spirit of discovery for discovery's sake.

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Creative Direction: BenMcNutt • Design Direction: Ryan Henbest • Design: Cheri Wang • Copywriting: Matt Bloom • Photography: Vada Ortiz and Optimizely

 

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