RileyLetterheadMockUp5final

the  colorful engineer
~

One of my takes for a mock letterhead design. Meant for an industrial designer and architect, I aimed to convey a sense of geometry and clear lines, while keeping things confident and concise. The goal was to create an identity that could be felt anytime the user used this form to communicate with clients or outside consumers.

The When:
Summer 2017

The How:
Adobe Illustrator
Adobe Photoshop

The Where:
Rhode Island School of Design

The What:
Branding and Identity
Graphic Design

scan0002
RileyLetterheadSketch3
inspo
firstversion1
RileyLetterheadSketch2
secondversion
topcorner_02
RileyLetterheadMockUp7
RileyLetterHeadMockUp6

The Persona:
The client behind the designs was a professional, responsible for more complex industrial designs and feats of engineering in interactive environmental structures. Anything from stage design for far off events to immersive art structures in the city center, it all falls under his repertoire. This is a man just as likely to join the crowd experiencing his designs at a music festival as he is to enjoy an Old Fashioned at a cocktail bar on a quiet evening. The first step was establishing a form that conveyed this oxymoronic sense of controlled free-spiritedness.

The first step was conveying this liveliness through a proper color combination, while still carrying across the structural and architectural elements present in his work. I aimed to find a way to carry across this sense of precision and fun through the design.

I drew inspiration from old blueprints and diagrams, the pleasantness your eye experiences from their seeming to be a reason for everything.

The first variations were steps in the right direction for the overall form, but I quickly realized the color was holding the design back. Not that I have anything against the Brazillian flag but it needed something more.

After dropping my initial ideas in Photoshop I tweaked the saturation and found the colors I had been looking for.

I began to explore with form and color more, realizing that in this case, less really was a lot more.

After pulling things back, I landed upon what I had been looking for.

RileyLetterHeadFront

the  colorful engineer
~

One of my takes for a mock letterhead design. Meant for an industrial designer and architect, I aimed to convey a sense of geometry and clear lines, while keeping things confident and concise. The goal was to create an identity that could be felt anytime the user used this form to communicate with clients or outside consumers.

The When:
Summer 2017

The How:
Adobe Illustrator
Adobe Photoshop

The Where:
Rhode Island School of Design

The What:
Branding and Identity
Graphic Design

scan0002

The Persona:
The client behind the designs was a professional, responsible for more complex industrial designs and feats of engineering in interactive environmental structures. Anything from stage design for far off events to immersive art structures in the city center, it all falls under his repertoire. This is a man just as likely to join the crowd experiencing his designs at a music festival as he is to enjoy an Old Fashioned at a cocktail bar on a quiet evening. The first step was establishing a form that conveyed this oxymoronic sense of controlled free-spiritedness.

RileyLetterheadSketch3

The first step was conveying this liveliness through a proper color combination, while still carrying across the structural and architectural elements present in his work. I aimed to find a way to carry across this sense of precision and fun through the design.

inspo

I drew inspiration from old blueprints and diagrams, the pleasantness your eye experiences from their seeming to be a reason for everything.

firstversion1

The first variations were steps in the right direction for the overall form, but I quickly realized the color was holding the design back. Not that I have anything against the Brazillian flag but it needed something more.

RileyLetterheadSketch2

After dropping my initial ideas in Photoshop I tweaked the saturation and found the colors I had been looking for.

secondversion

I began to explore with form and color more, realizing that in this case, less really was a lot more.

topcorner_02

After pulling things back, I landed upon what I had been looking for.

RileyLetterheadMockUp7
RileyLetterHeadMockUp6
RileyLetterHeadFront

More to See

01Graphic Design, Typography

02Advertising Design, Photography

03Graphic Design, Advertising and Marketing

05Web Design, Branding

07Studio Photography

06Photography, Mixed Media

08Studio Photography

09Studio Photography