CALIFORNIA POLYTECHNIC 

SAN LUIS OBISPO,

WINTER

STATE UNIVERSITY

CALIFORNIA

2018

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With:
Cal Poly San Luis Obispo

Client:
Self-Directed

Support:
photography

Completed as a part of an upper-level Advertising Photography course, we were tasked with recreating a brands marketing approach. I took inspiration for this series from Gap's 1988 Individuals of Style campaign. Created as a homage, this project focuses on a time in advertising when the product being sold wasn't even so much a product as a lifestyle. 

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Through lighting the aim was to create a sense of flair, while keeping in mind graphic elements to be added later on in post production. It was a simple approach and style to recreate, using only two lights to bring back life into this class campaign. Simple, yet oh so right. 

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Images were edited in Photoshop to even tones, and type was set in Illustrator. The process here was to engage the viewer and, in GAP's own words, invoke a sense of "taking risks without keeping score".

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One of the final goals was to create images that could be versatile enough for not only a typical magazine spread but for multiple mediums (after all who doesn't want their face on the side of a stadium).

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