GapMockup4

an ode to sepia
~

Context

Completed as a part of an upper-level Advertising Photography course, we were tasked with recreating a brands marketing approach. I took inspiration for this series from Gap's 1988 Individuals of Style campaign. Created as a homage, this project focuses on a time in advertising when the product being sold wasn't even so much a product as a lifestyle. It wasn't about the organically sourced fibers so much as the feeling evoked by, in this case, an Individual of Style.

The When:
Winter 2018

The How:
Adobe Photoshop
Adobe Illustrator
Sony Alpha 7Rii Camera
Studio Equipment
Phase One Capture One

The Where:
California Polytechnic State University, San Luis Obispo

The What:
Layout & Editorial Design
Editorial Photography
Advertising Photography
Typography
Photo Editing and Manuipulation

Moodboard
Pure and simple, the original photos were both nostalgic and effective. This was a time not obsessed with click-through rate or likes, it was meant to cause the common observer to pause while flipping through a magazine in the waiting room. 

The Process:
Pure and simple, the original photos were both nostalgic and effective. This was a time not obsessed with click-through rate or likes, it was meant to cause the common observer to pause while flipping through a magazine in the waiting room. 

Through lighting the aim was to create a sense of flair, while keeping in mind graphic elements to be added later on in post production. It was a simple approach and style to recreate, using only two lights to bring back life into this class campaign. Simple, yet oh so right. 

Images were edited in Photoshop to even tones, and type was set in Illustrator. The process here was to engage the viewer and, in GAP's own words, invoke a sense of "taking risks without keeping score".

One of the final goals was to create images that could be versatile enough for not only a typical magazine spread but for multiple mediums (after all who doesn't want their face everywhere).

ReferencePicture2
ReferencePicture1
GAP1
GAP2
GAPMockUp
GAPMockUp2
GAPMockUp3
ReferencePicture2
ReferencePicture1

Moodboard:
Pure and simple, the original photos were both nostalgic and effective. This was a time not obsessed with click-through rate or likes, it was meant to cause the common observer to pause while flipping through a magazine in the waiting room. 

The Process:
Pure and simple, the original photos were both nostalgic and effective. This was a time not obsessed with click-through rate or likes, it was meant to cause the common observer to pause while flipping through a magazine in the waiting room. 

GAP1

Through lighting the aim was to create a sense of flair, while keeping in mind graphic elements to be added later on in post production. It was a simple approach and style to recreate, using only two lights to bring back life into this class campaign. Simple, yet oh so right. 

GAP2

Images were edited in Photoshop to even tones, and type was set in Illustrator. The process here was to engage the viewer and, in GAP's own words, invoke a sense of "taking risks without keeping score".

GAPMockUp
GAPMockUp2

One of the final goals was to create images that could be versatile enough for not only a typical magazine spread but for multiple mediums (after all who doesn't want their face on the side of a stadium).

GAPMockUp3

More to See

01Graphic Design, Typography

03Graphic Design, Advertising and Marketing

04Graphic Design, Typography

05Web Design, Branding

07Studio Photography

06Photography, Mixed Media

08Studio Photography

09Studio Photography