Hill_Portfolio_01_3

the pastel
~
professional

the pastel
professional
~

Context:

Completed at Rhode Island School of Design at the Summer Institute for Graphic Design, as one of the designs for a mock client's letterhead. Created for a designer and illustrator, my goal was to create a fun and playful yet professional aesthetic to match a young and aspiring businesswoman.

The When: 
Summer 2017

The How:
Adobe Illustrator
Adobe Photoshop
Illustration

The Where:
Rhode Island School of Design

The What:
Branding and Identity
Graphic Design
Typography

Hill_Portfolio_01_6
process
Hill_Portfolio_01_5
LenaLetterHeadMockUp1
Hill_Portfolio_01_2 copy

The Persona:
Firstly I had to build the persona of who this woman was in my mind. She is a young illustrator, talented in comic-like designs, but has a draw toward clean typographic elements. She is the type just as likely to read graphic novels from Japan as she is to turn on reality TV. This woman has an appreciation for the sophisticated and amusement for the mundane. Young and energetic, full of out of the box ideas–her letterhead needed to reflect that. I began experimenting with colors until I found a combination that felt vibrant while still coming across as polished.

The Problem:
I realized quickly that the forms that inspired me were not ones that could be simulated digitally. The design I was targeting had a rawness that needed to be created through analog means and in this case, specifically, pastels.

I realized quickly that the forms that inspired me were not ones that could be simulated digitally. The design I was targeting had a rawness that needed to be created through analog means and in this case, specifically, pastels.

I then set to the task of arranging these organic shapes in the digital plane, looking for a balance between the soft and sharp of human-made and computer generated, until landing upon this.

LenaLetterheadMockUp4

the pastel
~
professional

the pastel
professional
~

Context:

Completed at Rhode Island School of Design at the Summer Institute for Graphic Design, as one of the designs for a mock client's letterhead. Created for a designer and illustrator, my goal was to create a fun and playful yet professional aesthetic to match a young and aspiring businesswoman.

The When: 
Summer 2017

The How:
Adobe Illustrator
Adobe Photoshop
Illustration

The Where:
Rhode Island School of Design

The What:
Branding and Identity
Graphic Design
Typography

Hill_Portfolio_01_6

The Persona:
Firstly I had to build the persona of who this woman was in my mind. She is a young illustrator, talented in comic-like designs, but has a draw toward clean typographic elements. She is the type just as likely to read graphic novels from Japan as she is to turn on reality TV. This woman has an appreciation for the sophisticated and amusement for the mundane. Young and energetic, full of out of the box ideas–her letterhead needed to reflect that. I began experimenting with colors until I found a combination that felt vibrant while still coming across as polished.

process

The Problem:
I realized quickly that the forms that inspired me were not ones that could be simulated digitally. The design I was targeting had a rawness that needed to be created through analog means and in this case, specifically, pastels.

I realized quickly that the forms that inspired me were not ones that could be simulated digitally. The design I was targeting had a rawness that needed to be created through analog means and in this case, specifically, pastels.

Hill_Portfolio_01_5

I then set to the task of arranging these organic shapes in the digital plane, looking for a balance between the soft and sharp of human-made and computer generated, until landing upon this.

LenaLetterHeadMockUp1
Hill_Portfolio_01_2 copy
LenaLetterheadMockUp4

More to See

02Advertising Design, Photography

03Graphic Design, Advertising and Marketing

04Graphic Design, Typography

05Web Design, Branding

07Studio Photography

06Photography, Mixed Media

08Studio Photography

09Studio Photography